![]() The case highlights the synergies as well as trade-offs between pursuing these triple benefits. The case allows faculty to lead a discussion about training, marketing in emerging economies, and various ways of providing social benefit. As the program entered its second decade in 2016, students are asked to consider how the program can be improved. The case describes the program’s triple-benefit: leadership training to the brightest young IBMers, brand recognition for IBM in emerging markets, and community improvement in the areas served by IBM’s host organizations. The case considers IBM’s Corporate Service Corps (CSC), a program that had become the largest pro bono consulting program in the world. #3 - IBM Corporate Service Corpsįaculty Supervision: David Bach in cooperation with University of Ghana Business School and EGADE Students are asked to identify CR issues of particular concern to the company, examine how addressing these issues would add value to the company, and then create metrics that would capture a business unit’s success or failure in addressing the concerns. As the case opens, AXA’s CR unit is being moved from the marketing function to the strategy group occasioning a thorough review as to how CR should fit into AXA’s operations and strategy. The company, a global leader in insurance and asset management, had distinguished itself in CR since formally establishing a CR unit in 2008. The case describes AXA’s corporate responsibility (CR) function. #2 - AXA: Creating New Corporate Responsibility Metricsįaculty Supervision: Todd Cort and David Bach Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems. The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality. The case draws a parallel between coffee and wine. #1 - Coffee 2016Ĭoffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders. A selection of the top 40 cases are available for purchase through our online store. Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of 2017. Nearly two-thirds of the most popular cases were “raw” cases - Yale’s novel, web-based template which allows for a combination of text, documents, spreadsheets, and videos in a single case website. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. The cases also draw on Yale’s continued emphasis on corporate governance, ethics, and the role of business in state and society. In compiling the list, we gave additional weight to usage outside Yale.Ĭase topics represented on the list vary widely, but a number are drawn from the case team’s focus on healthcare, asset management, and sustainability. We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption. Y-Rise Research Initiative on Innovation & Scale Developing the science behind scaling up policy interventions.SOM Lab An interdepartmental behavioral lab.Initiative on Leadership and Organization Multidisciplinary understanding of leadership and organizations.China India Insights Program Delivering new thinking on China, India, and emerging markets. ![]() Yale Center Beijing Developing leaders from all regions of the globe.Thurman Arnold Project Research related to competition and antitrust enforcement.Chief Executive Leadership Institute The world’s first school for CEOs.Center for Business and the Environment Business solutions to systemic environmental problems.Program on Financial Stability Improving our understanding and management of systemic risk.Program on Social Enterprise Harnessing business skills and markets for social objectives.Program on Entrepreneurship Creating entrepreneurs for business & society.International Center for Finance Support for research in financial economics.Yale Center for Customer Insights Advancing the frontiers of consumer understanding.The Broad Center Transformative leadership for public education.
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